The Rise and Fall of Twitter: How a Social Media Giant Lost Its Grip For over a decade, Twitter stood as a powerful pillar in the world of social media. It revolutionized real-time communication, played a critical role in activism, politics, and pop culture, and gave birth to trends, movements, and even careers. But today, the once-dominant platform finds itself struggling with a shrinking user base, declining trust, and fierce competition. What happened? In this blog post, we explore the rise and fall of Twitter —from its early days as a revolutionary microblogging platform to its current identity crisis under new ownership. Twitter’s Golden Era Between 2010 and 2016 , Twitter experienced what many call its golden age: Real-time news became its forte. Journalists broke stories, eyewitnesses shared footage from the frontlines, and users got updates faster than traditional media could manage. Political figures like Barack Obama and Donald Trump used Twitter as...
A marketing blog sharing practical tips, strategies, and trends to help businesses attract customers, boost sales, and grow their brand.